by John Brian Shannon
In 1970, of the 89,244 new cars and trucks sold in the U.S.A., 84.9% of them were built in North America, while only 15.1% of them were manufactured in other countries and shipped to this continent for purchase and registration.
In 2012, of the 14.4 million new cars and trucks sold in the U.S.A., 44.5% of them were built in North America, while imports accounted for 55.6% of registrations. Read here.
By any measure, this is an ongoing paradigm shift — which directly relates to American unemployment statistics since 1970.
A total of 15.4 million car and light truck sales are expected in the U.S. for calendar year 2013 — the best year since 2007. By 2014, U.S. sales are expected to reach 16 million, with imports continuing to increase their market share in the U.S.
Since the first Model T Ford rolled off the Dearborn, MI assembly line, millions of workers have been employed by American automakers – including some workers who worked for the same company their entire career. Fathers who worked at Ford, GM or Chrysler from their childhood until retirement, found their sons and daughters good-paying jobs with their old employers. Unemployment in the 1945 – 1975 era was generally quite low — and that, in the midst of an economically damaging Cold War which negatively affected many parts of society including the unemployment rate, not incidentally.
Generally during the post-war boom, everybody worked, everybody earned a paycheque, and almost everybody contributed to the economy. About late 1973 or early 1974 this began to profoundly change in the United States and in the Western nations generally.
Not to blame the American auto manufacturers for the Arab Oil Embargo, as the Big Three had been assured of low petroleum prices by foreign governments and several domestic administrations — hence the big, V-8 powered cars of the era and their consequently-low MPG figures were popular with both manufacturers and consumers.
But American consumers are a fickle lot. Once the gas price shot upwards in the aftermath of the Arab Oil embargo, Datsun (now Nissan), Toyota and Honda nameplates began selling as fast as the ships could deliver them from Japan.
If only the foreign vehicles were of inferior quality! But they’re not. If only they used more fuel than their U.S. equivalents. But they don’t. The corporate fuel economy average for foreign and domestic makes still favours imported vehicles. Not by the wide margin it once did — and not that GM and Ford haven’t scored impressive MPG victories in some categories, because they have.
But, to put it bluntly, many employed Americans prefer their foreign-built cars. (“And those millions of now-chronically-unemployed Americans will just have to get by.”)
It’s not just cars and trucks either. Historically, most home electronics sold in the U.S.A. including televisions, smartphones and computers were also ‘Made in the U.S.A.’ — but not these days.
Most of the clothing, plastics and extruded metals purchased in the U.S. are now manufactured in Asian and Southeast Asian nations, where countries like Indonesia rely heavily on textile exports to us and other Western nations.
Much of the American conversation these days revolves around the old austerity vs. stimulus debate which reporters and op/ed journalists are required by their respective organizations to cover.
Meanwhile the 80-ton elephant in the room is the trillions of manufacturing dollars which have transferred from the West to Asia since 1970 — and the manufacturing jobs that have gone with them.
- Auto companies post strong sales (cbsnews.com)
- January U.S. car sales signal return to normal (marketwatch.com)
- Ford Leads U.S. Automakers as January Sales Gain (bloomberg.com
- The “Made In America” Movement Running Strong As Consumers From All Over The Nation Demand Made In The U.S.A. Products (prweb.com)